Addie Answers

Addie Answers

FLAX: PUTTING IT ALL TOGETHER
HOW TO CREATE OUTFITS
WITH 3 FLAX DIFFERENT COLLECTIONS

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TRANSCRIPT

Hi, A-Listers.
You have opened up this video because you are interested in seeing how we can take these three very different looking collections from Flax and create outfits by blending them together.
So, if you look at the pictures in your email, the first picture you see is of the group called Urban Flax. This one is the summer group. Urban, for Flax, is always going to be in black, in white, and in a color they call cement, which is gray, and then they’ve added a color called “dusk” to this group. It’s a crinkle linen. The second picture you see in your email is the group that Flax is calling their Bold group, and it’s all jewel tones. The last two pictures you see are the Flax Neutral 2 collection, which means this is your neutral color palette that’s going to take you right on into fall.
So what I’m going to do for this video is demonstrate different outfits for you a lot like they do for me at Market when they are showing me collections. I’m going to show you seven or eight different outfits. I’m just going to flash them up, hang them up here so you can see them. So—let’s get started!
The first piece I’m going to show you, this dress—this color is called asphalt—this black and white weave. It’s a long, bias-cut dress. It is sleeveless. Now you could put a long sleeve tee under this and wear it like a jumper. Here I’m showing it with the Wingtip Blouse in the Bold group called amethyst. Now if you don’t like that amethyst color—okay—put it with the emerald; that would also be beautiful. Or-from the Urban collection, this is their jacket in a color called cement. It has a linen body, a cotton sleeve, it has the little crooked pocket. That would be a nice neutral look, too. Easy.
Outfit two: So this is the Soft Tunic in a color called ruby. This is from the Bold collection. Put it with this pant in asphalt. Now this is Flax’s flood pant, so you’ll see the wider leg. So what we’re doing here is we’re treating the asphalt like a neutral and the Bold as your pop of color. So this would be a really cute outfit. If you’re not crazy about that asphalt look—okay, not a problem. Put it with this natural-colored ankle pant. That is also another nice look.
Alright! Another ankle pant. This color is from the Bold group; this color is called lapis—a beautiful bright blue. Put it with the Soft Tunic in the asphalt color. Nice look. And let’s say you’re not crazy about those bold colors, that that’s not really a color palette you’re interested in wearing. Okay. I also did the ankle pant in black. It’s my number one, top-selling pant from Flax, so that’s why you’re seeing it here in three colors. Put this back with the asphalt tunic for a totally different look.
This is the dress from the Bold group. This is called the Whisperer Dress. It’s a dropped shoulder, it has a little dart here, and it does have a pocket on the seam, here. Wear it bare-legged now. If you’re uncomfortable bare-legged, then put it with a legging, or layer it up with a little ankle pant. Fun little look. It’s been a great dress; it’s been real flattering.
Alright. From the summer Urban collection: long skirt, cut on the bias, elastic waist, drawstring—easy, easy to wear. This is the color they’re calling dusk. Put this dusk color with this easy – they call this color milk – milk button crop top. Put that together. Wear it with a silver sandal now, and take it into fall with your cowgirl boots.
The other skirt, same skirt, from the Urban collection . . . this one is black. Put it with this tank from the Neutral 2 collection. This color is called oxblood. Now this is the tank, and I know some of us are uncomfortable showing our arms. So, if you’re one of those girls, put it with the duster in the same color, this oxblood. It’s beautiful with the black skirt. It’s a really dramatic color. If you feel like that’s too much fabric for you, put it back with that black ankle pant.
Alright. Finally, the military look is really kind of making its way back into fashion. This little jacket in herb is from the Neutral 2 collection. Pop it with a little color, the ruby tank, here, underneath it. If you’re uncomfortable using a pop of color in an otherwise pretty neutral, with a pretty neutral jacket, not a problem. Just put it back with your cream. This little top collection would be great with the black or with the natural-colored pant.
So, these are just a few ideas for our three groups that we have in right now on the floor. We hope to see you soon, and—as always—you know we love ya, from Addie’s.

TENCEL: THE WHAT?
THE HOW?
AND THE WHY?!

NOTE:  I have included a word-for-word transcript of this video for those who prefer to read or who are hearing impaired. This transcript is indicative of how I talk, not how I write. So – please be sweet.
OOPS. In this video, I refer to the process of fibrillation as fillibration. Sorry. Got tongue-tied. Please forgive the error.

TRANSCRIPT

Hi, everybody. This is Addie with Addie’s in Abilene, Texas. And today – school is in! This video is a little tutorial about the fabric we all know and love called Tencel.
Today we’re going to talk about what it is, how it’s made, and why we love it so much. But before I get to the “what”, the “how”, and the “why”, I want to clarify something. You’ve all probably seen the word Tencel written out, and you’ve probably noticed that the “T” in Tencel is always capitalized. T-E-N-C-E-L. Well, let me tell you why. It’s because it’s a name, a trademark name by a company called Lenzing. L-E-N-Z-I-N-G. Now, Lenzing is an Australian – no – Austrian company, and they manufacture in the U.S. and in Europe, and they’ve recently grown into India. Tencel is what Lenzing calls their fabric, but the generic name for this fabric is called lyocell. L-Y-O-C-E-L-L.
So if you look on your garment and on the tag it says that lyocell is a percentage of the garment or is the garment, that’s right. It is Tencel, but you need to know that it only has to be 30% lyocell in order for the garment tag to read that as a fabric make – so just log that away.
For the sake of this video, because Tencel is the word we know, Tencel is the word that’s widely accepted in the retail world, we’re just going to say Tencel, okay? But it is capitalized because it is a trademark name.
So, what is Tencel? Well, it’s wood pulp. If you watched my video on linen, you know that linen is made from the cellulose fibers in the flax plant. Well, it’s the same concept here. Tencel is made from the wood pulp, the cellulose fibers, from a tree. Now, the trees that produce our Tencel for us are grown on tree farms — land that isn’t good for grazing and land that isn’t good for growing crops — so there’s no waste here.
The wood pulp is taken, and it is made into a product that’s consistent with kind of like a rough paper. That rough paper is broken into pieces, and it’s put in a solution or a solvent. The wood pulp then dissolves in that solvent, and it creates kind of this “cellulose slurry”. And once the right consistency is achieved, this slurry is pushed through these tiny holes. For example, if you take Play-Doh, and you smushed it through a colander or you smushed it through a sieve, you would get this long string of Play-Doh, right? Well, it’s the same idea. They take this slurry, they push it through this, these little holes, this sieve, and you get these long fibers that are then woven to create Tencel. That’s how it’s made.
Now, you’ve probably noticed that when you touch Tencel, there are lots of different feels to the fabric. Some pieces of Tencel feel like suede, some pieces of Tencel feel kind of like silk, some pieces of Tencel feel almost like peach fuzz. Well, that comes from a process called fillibration, which is putting a wet fiber under some kind of abrasive process. The amount of fillibration determines the feel—or in the industry, it’s called the “hand”—of the fabric, because it creates little mini fibers within those fibers. And that creates the different textures, or the different feels, of the different Tencel garments.
So that’s what it is. How is it made? Well, you know it’s wood pulp. You know it’s dissolved in a solvent. And you know that solvent, or that slurry, is then pushed through tiny holes. But here’s what’s interesting about Tencel. It’s manufactured in a process that’s called a closed-loop process, which means 99% of the chemicals and the emissions that are put out in this process are recaptured! So, it’s very eco-friendly. They’re recycled over and over again — the chemicals are. And the emissions – there are fewer emissions in this process than in any other man-made fabric out there. They catch over 99% of it. So it’s a very eco-friendly fabric. Not only is natural – it comes from wood pulp, so there’s no waste, but the way it’s processed is eco-friendly, too.
Why do we love it so much? Well, Tencel is known for its drape. The way it drapes on the body – it’s beautiful. It’s flattering on every figure, especially given the different “hands” or the different feels. It’s known because it’s a breathable fabric; it doesn’t get real hot. It has a great deal of wicking ability; it absorbs off the body. It absorbs moisture off the body, so those of you who have sensitive skin, or you have skin that’s easily irritated, Tencel is great for you because it keeps that moisture off your body. It’s machine washable – again, you’ll have to watch our video about that. That’s a whole other video. It is machine washable. It’s durable – it lasts forever. And it’s so resilient. And it dies so beautifully, because–if you think about it, wood sucks in water, right? – That’s how it lives! So because this fabric is made from wood pulp, it just sucks in the dye whenever dye is cast on it. And it dyes up beautifully.
There are a million reasons we love Tencel. And you know, probably, if you’ve ever looked at the price tag of something that’s Tencel, that it’s pricey. But it’s pricey because of the process it undergoes, and it’s pricey because it lasts forever. And it’s beautiful!
Did you know it’s (Tencel) naturally wrinkle-resistant, and it’s naturally shrink-resistant? It’s like a magic fabric, and we here at Addie’s love it! If you want to know more about Tencel, how to tend to your Tencel, watch our “How To Wash Tencel” video, or any of the other fabrics that we love here at Addie’s, go to my website: www.shopaddies.com.
​          Thanks so much for your time today. I hope you got some good information from this video. And you know we love ya – from Addie’s. Thanks.

HOW TO
WASH
YOUR LINEN

NOTE:  I have included a word-for-word transcript of this video for those who prefer to read or who are hearing impaired. This transcript is indicative of how I talk, not how I write. So – please!

TRANSCRIPT

Hi, everybody. This is Addie with Addie’s in Abilene, Texas – and today’s video is dedicated to linen and those of you who have ever asked, “How do I wash my linen? Dry cleaners? Hand wash? Machine wash?” Well, let’s clarify. And in order to clarify, I think knowing where your linen comes from will help shed some light on the subject.
Linen comes – your linen – comes from a plant called flax: F-L-A-X. This is a picture of stalks of flax, or bundles of stalks of flax, and flax is grown all over the world. From sowing to harvest is only 100 days, and it’s an annual, so flax is planted every year. One hundred days later, farmers come along; they cut the stalks down. Then the stalks undergo a process called retting: R-E-T-T-I-N-G, where the stalks of flax are soaked or submerged in water for a couple of weeks. Now, it’s a very smelly process; mildew is involved. But at the end of the retting process, manufacturers are then able to open up the stalks of the flax plant and pull from the inside the cellulose fibers. Those cellulose fiber are what eventually become your linen.
So, if linen is natural- it comes from a plant, the flax plant, and it’s rendered or processed in a pretty natural way, retting,  then it only makes sense that we would tend to our linen as naturally as possible, which means – no! We don’t take it to the dry cleaners. It’s expensive. Dry cleaners are using harsh chemicals that are breaking down the fibers of your linen, they are yellowing your white linen, and dry cleaners use lots of heat — which linen doesn’t mind heat in the form of steam, but it does mind heat in the form of really hot water. So you shouldn’t be taking your linen to the dry cleaners. It’s breaking down your linen, and it’s abbreviating the life of your linen.
Wash your linen at home. Now, whether you hand wash or machine wash, that’s up to you. I recommend machine washing because it’s just, it’s just as good as hand washing. But – either way – whether you’re going to hand wash or machine wash, you need to be using cool to lukewarm water and a mild detergent. If you’re hand washing it, when you get ready to rinse, don’t wring it don’t twist your linen up because you are stretching it out or it’s losing its shape and you’re creating permanent creases in the fabric. You don’t want to do that.
Machine washing it: Linen loves water. LOVES water. And if you think about its inception in the retting process when it’s being soaked in water, then it only makes sense that it’s going to love water when we wash it. So in your washing machine, you want more water and fewer pieces of linen. So fill your washing machine up half-way up or all the way up. Put in your linen. Remember, don’t over-crowd it. Linen needs lots of room to groove in there. Cool to lukewarm water. Mild detergent. Wash it in your washing machine.
When you get ready to dry it – now that’s whether you’ve hand washed it or put it in your washing machine – you can either hang it or lay if flat to dry. That’s really up to you. If you hang it, just be aware that you may get peaks or bumps where it’s been resting on the hanger. If you lay it flat to dry, that kind of gives you the opportunity to reshape it a little bit if you feel like it needs it.
Now once your linen is dry, it’s ready to rock-and-roll. You can wear it. Just spritz it with water a couple of times, pop it, and put it on. But so many of my customers say, “I’m not leaving the house like that. I’m not leaving the house looking like I’ve slept in my clothes.” Well, okay. Fine. Then you can iron it, but iron it this way.
While your linen is still damp, take a hot iron and iron it. That way, you’re really not pressing it with pressure and heat. You’re really just steaming it out. Remember, linen likes steam. It doesn’t like hot, hot water; it doesn’t like hot, hot, hot pressure. But it does like steam.
Now, if you’re ironing your whites, you can iron on the out-facing side, the side everybody sees. That’s going to be fine. If you’re ironing dyed or dark linen, try to iron it on the inside, the part that nobody sees, because when you iron a dyed linen, sometimes it can get kind of shiny. You know what I’m talking about. It gets kind of shiny. To avoid that, just iron it on the inside of the garment, okay?
So – should you dry clean or not dry clean your linen? The answer is—do not dry clean your linen. Wash it at home. Did you know that flax is the oldest cultivated crop in the history of man? It’s the oldest textile we know of—that linen is the oldest textile we know of? Which means the ancient Egyptians were wearing linen. If they can launder their own linen, I bet we can launder our own linen.
If you have any more questions about how to launder your linen, or how to take care of some of your other fabrics, please check out my website: www.shopaddies.com.
​          Have a fantastic day. And—as always—you know we love you—from Addie’s. Thanks so much.

HOW TO
WASH
YOUR TENCEL

NOTE:  I have included a word-for-word transcript of this video for those who prefer to read or who are hearing impaired. This transcript is indicative of how I talk, not how I write. So – please be sweet.

NOTICE: WHILE TENCEL IS MACHINE WASHABLE, ALWAYS CHECK THE TAGS OF YOUR GARMENTS. THERE MAY BE EMBELLISHMENTS ON THE GARMENT THAT REQUIRE THE PIECE BE DRY CLEANED.

TRANSCRIPT

Hi, everybody. This is Addie with Addie’s in Abilene, Texas. Today our video is about Tencel and how you wash it.
Now, Tencel is made from wood pulp, so it’s a natural fabric. If you’re curious how we go from tree to beautiful blouse with Tencel, please go to my website and watch my video called “Tencel: The What? The How? and the Why?”. I tell you all about it. But today’s video is dedicated to how we wash it.
So, because it is a natural fabric, we want to tend to it as naturally as possible, which means — NO — don’t take it to the dry cleaners. Wash it at home, girls. But I have so many customers who say, “But, Addie, this blouse doesn’t feel like Tencel; it feels like silk,” or “this feels like suede.” And they’re insecure about washing it at home.
For example, this blouse here. It looks like silk. It feels like silk, but it’s Tencel — totally machine washable. This piece of Tencel is thicker; it’s more supple — still machine washable. This piece of Tencel is a great deal heavier than the first two examples. It’s thicker. It feels like suede when you run your fingers across the surface of the fabric — still machine washable.
Now those different fabric ways come from a process called fibrillation that Tencel undergoes, but it doesn’t change the fact that it’s still just made from wood pulp, that you still want to wash it as naturally as possible — in your washing machine, cool water, mild detergent, and then hang dry or lay flat to dry.
Now the first time you dry it, I recommend you lay it flat to dry, because the first time you wash it, it may shrink 2 to 3 percent. It’s a naturally shrink-resistant fabric, but the first time you wash it, there may be a 2 to 3 percent shrinkage. After that, it will never ever shrink again. But lay it out the first time you dry it, and check your seams to see if there’s any little puckers. If there are, just tug them a little bit to kind of lay all that back out.
When you hang it dry or lay it flat to dry, you’ll notice there are wrinkles in the fabric, even if it’s a wrinkle-resistant fabric. And you need to iron those out with a warm iron — not a hot iron, girls. It’s wood pulp — you’ll burn it; you’ll scorch it — with a warm iron, or steam it out with a steamer. I recommend that you iron or steam it out when it’s still just a little bit damp to kind of give yourself a leg up on those wrinkles. But if you don’t, and your garment dries all the way, don’t be surprised if your Tencel feels stiff — almost like a really lightweight cardboard. Don’t panic! It’s fine! Just spritz it with a little bit of water, and then iron it with your warm iron or steam it out, okay? And you’re going to be fine. It will look beautiful on you all day, and it won’t wrinkle back up.
We love Tencel at Addie’s. If you want to know how it’s made, again, check my website: www.shopaddies.com. I have some other videos there about some other fabrics we love here. In the meantime, you know we love ya. Thanks so 
much – from Addie’s. Bye.